The social media giant, Facebook, has attracted the growing popularity of Tiktok application.To take over the empire of Tiktok, Lasso is being introduced by Facebook which is a short form of video app.The application was already launched in the United States of America, so the team of Facebook decided to launch it in India too.
It is expected to be launched by the first quarter of this year or by May 2020.Moreover, it was also observed that the team of WhatsApp is also working on the integration of Lasso. TikTok will give a tough competition to newly launching Lasso by Facebook as it is highly used by people of India but Facebook is already ever-popular among Indians.
Facebook has been launched over fourteen ago and now, fewer users are sharing pictures and posts over there. But now, it is not that much favorite in the list of youth generation and there is a threat to its existence due to a decrease in several users. So, Lasso is a kind of recovery from the loss of the existence of Facebook.It’s available on iOS and Android.
Facebook has been with no official statement on its website. It was only on Twitter that Facebook product manager Andy Huang announced the app’s release, and later Bowen Pan, the product manager for Lasso specifically, tweeted about it.
Here are some of the reasons that will evaluate engenders behind the launch of Lasso by Facebook in India.
Let’s begin.
The decreasing number of fans
A loyal fan following is enjoyed by Facebook since its establishment. But now its value is reducing day by day. So, to overcome the threat of Facebook, the professionals decided to launch a new application according to the changes in trend. Facebook is now not growing and even the development is not up to mark. On the other side, the other applications of the Facebook team are running well and gaining popularity such as Whatsapp and Instagram. Millions of users of Facebook are decreasing day by day due to the advancement of new and innovative applications.
Want to grow according to the trend
The trends are changing day by day in this modern world of technology and Facebook fails to match up with today’s trend. As we all know TikTok is very famous from the young generation to the middle and the elderly people too. At the same token, Facebook is noticing the craze of this application among people of all age groups and this is the main reason behind the launch of Lasso by Facebook. As we can record our video on TikTok and do synchronizing of the lips over there, similarly we can also do the same on Lasso as well. All the functions are quite alike and it serves the entertainment purpose of people. The creators, as well as the users, use this application too, for experiencing something new and make videos in leisure time as you do on Tiktok.
Establish a link between Facebook and Lasso
To increase the value of Facebook, the team has developed its new application. To exemplify, one can use the Lasso app by simply do login through the existing Facebook account and it allows using some of the personalized functions of this new version of TikTok. In addition to this, you can also create the stories for Facebook as well as Instagram via Lasso directly. It is an instant function and this indicates the cross-networking of various platforms. In this way, Facebook tries to link all the platforms and want to increase their usage among people to overcome the fear of losing Facebook. The main aim of the company is to enhance the timings of the user, whenever and wherever it is possible.
TikTok is a master in the field of social media
Among all the social media applications in trend, Tiktok is bigger as compared to Instagram, Facebook, Snapchat and YouTube. It has become people’s favorite and the application is on roll since its re-launch. However, it was launched firstly as Musical.ly and then, it was acquired by one of the Chinese Tech giants ByteDance, then it was re-launched with a new name called TikTok. It has the potential to surpass other social media websites such as Facebook and YouTube on ten bases of a total number of downloads. Now, Tiktok is on the top of the hit list and priority too.
Failure of Facebook
Previously, a strategy was adopted by Facebook with the launch of teen-focused applications such as Slingshot and Poke. But it was a big failure for them as the imitation does not work there. They tried to imitate others and now, they are doing the same thing again by launching a duplicate of Tiktok, known as Lasso. However, Instagram and Whatsapp got success at cloning up the stories from Snapchat and it is interesting to see how Lasso did the same with Tiktok after its huge popularity among people everywhere.
Fall in revenue
Continuously, the user time on Facebook is decreasing year by year and it is observed that it decreased by double rate from the last three years. Among other popular companies, Instagram is getting positive reviews from the users and even, Whatsapp start showing advertisements. Finally, the only crop which is giving revenue is Instagram. It is obvious for Facebook to copy TikTok and launch the same in India for generating some revenue through this new launch.
So, now the golden question mark is whether it works or not? However, Lasso is already very late for this competition as Tiktok enjoyed a lot of fan following in the last few years. The massive success of Tiktok makes it hard for Lasso to become a leader in this category. This time, Facebook keeps all the things in mind and design this application to beat the trendy application. A million of content is already offered by Lasso to its users.
Even, after getting banned from the play store by Apple and Google, the Tiktok takes a new shift and still, it has umpteen number of users who are enjoying a lot on this platform.
Last but not least, we will see the popularity of Lasso in this year and how it works. This will determine in the near future.
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